Brand Partnership - Scale Your Brand with Data-Driven Performance Marketing | Omar Malik
🚀 GROWTH PARTNERSHIP

Scale Your Brand with Data-Driven Performance Marketing

Boutique performance agency. Max 8 brands. Founder-led execution. Average ROAS 8-10x. Focus on new customer acquisition for sustainable growth.

Proven Track Record

>30M GMV Generated
8-10x Average ROAS
20 Brands Partnered
Max 8 Slots/Month

Kenapa Brand Butuh Growth Partner?

❌ Typical Agency Problems:

• Template generic — "one size fits all" approach tanpa customization

• Lost in the crowd — Anda cuma 1 dari 50-100+ clients

• Vanity metrics — ROAS tinggi tapi brand ga profitable (burn margin)

• Blame game — "market conditions", "your product" (never their execution)

Brand Anda butuh partner yang:

Fokus ke GMV & ROAS, bukan impressions.
Founder-led execution, bukan delegasi ke junior.
Multi-platform strategy, bukan single-channel.
Transparent metrics, bukan vague promises.

ROAS tinggi itu penting. Tapi ROAS yang scalable dan profitable — itu jauh lebih penting.

Benefit & Progress yang Anda Dapatkan

Bukan cuma GMV naik. Tapi growth yang scalable, sustainable, dan data-driven.

📊 Performance Metrics You'll See Improve

📈 Scalable ROAS

ROAS 8-10x yang sustainable saat budget naik 2-3x. Bukan ROAS tinggi di budget kecil lalu drop saat scale.

💳 CAC Efficiency

Turunkan Customer Acquisition Cost sambil maintain atau improve quality customer. Better value per rupiah spent.

📊 GMV Growth

Target minimal 5% growth/bulan. Revenue increase yang sustainable, consistent month-over-month.

🎯 Conversion Rate

Improve funnel efficiency dari impression → click → conversion. Better quality traffic, better results.

🎯 Strategic Business Progress

Bulan 1-3: Foundation & Quick Wins

  • Week 1-2: Audit & Baseline
    Deep dive into current metrics: GMV, ROAS, CAC, AOV. Identify bottlenecks & low-hanging fruits.
  • Week 3-4: Strategy & Setup
    Campaign structure redesign, budget allocation strategy, baseline GMV establishment untuk safe experimentation.
  • Month 2-3: Optimization & Scale
    Test & iterate. Optimize yang working, cut yang ga perform. Incremental budget increase dengan maintained efficiency.

Bulan 4-12: Scaling & System Building

  • Revenue Growth
    Target minimal 5% growth/bulan. GMV increase yang consistent dan sustainable.
  • New Customer Acquisition
    Bisnis yang sustainable = new customer acquisition lebih banyak dari potensi churn. Focus on prospecting, bukan retargeting terus.
  • Efficiency Improvement
    Better ROAS consistency melalui CAC efficiency & campaign optimization.
  • Predictable Performance
    Campaign performance jadi predictable. Anda tau kapan scale, kapan pause, kapan optimize — data-driven, bukan feeling.

Fokus akuisisi new customer. Bisnis yang sustainable adalah bisnis yang punya new customer lebih banyak daripada potensi kehilangan customer sebelumnya.

📊 Real Results from Partnership

Brand F&B - Bumbu Dapur (GMV 180 juta/tahun → 818 juta/tahun)

Baseline Shift:

  • 2024: GMV rata-rata Rp15 juta/bulan (total tahun Rp180 juta)
  • 2025: GMV rata-rata Rp68 juta/bulan (total tahun Rp818 juta)
  • Q4 2025: Consistent 88-100 juta/bulan (sustainable high performance)
  • Peak months: September & Desember >100 juta/bulan
  • Growth: +353% YoY, baseline bergeser ke level 100 juta setiap bulannya

Volume & Efficiency:

  • Orders naik: 181/bulan → 1.018/bulan (+464%)
  • Conversion rate: 1.88% → 4.00% (+113%)
  • Traffic & konversi improve, bukan cuma budget burn

Key Insight: Pertumbuhan GMV dari frekuensi transaksi & conversion improvement, bukan cuma ad spend naik. Q4 2025 konsisten di 88-100 juta/bulan — proof of sustainable growth.

Brand Home & Supplies - Packaging (GMV 1.05M/year → 1.55M/year)

Annual Performance:

  • GMV: Rp1.05M → Rp1.55M (+47% YoY)
  • Orders: 14.832 → 22.304 (+50%)
  • Conversion: 12.29% → 16.03% (+30%)

ROAS Consistency:

  • Shopee Ads ROAS: 9-10x consistent sepanjang tahun
  • CPAS ROAS: 5.5-5.9x maintained
  • Efficiency improve: visitor naik, tapi conversion lebih cepat naik

Key Insight: Order tumbuh lebih cepat dibanding visitor. Artinya, quality traffic & conversion funnel improvement, bukan cuma traffic volume.

Brand FMCG - Fragrance & Body Care (Rp879 juta → Rp2.81 miliar)

3-Year Growth Journey:

  • 2023 (Before): Revenue Rp879 juta, monthly avg Rp73 juta
  • 2024 (Year 1): Revenue Rp1.28 miliar (+45%), monthly avg Rp106 juta
  • 2025 (Year 2): Revenue Rp2.81 miliar (+119% YoY, +220% from baseline)
  • Total 2-year growth: 3.2x revenue dengan improving margins

Marketing Efficiency Breakthrough:

  • Marketing ratio: 10-13% (vs industry norm 25-35%)
  • Q4 2025: Turun ke 9.85-10.44% (makin efisien saat scale)
  • Average ads spend: 20-40 juta/bulan untuk GMV 200+ juta

Quality Growth Metrics:

  • Traffic +22%, tapi Revenue +119% & Transaction +143%
  • Artinya: same customer purchase frequency naik 6-7x/tahun
  • New customer acquisition: 300-500 orang/bulan consistent
  • MOV (Minimum Order Value) new customer: 74K → 82K (+11%)

Key Insight: Growth bukan dari traffic burning. Tapi dari repeat order improvement & new customer acquisition yang profitable. Marketing efficiency improve saat revenue scale — sustainable model.

Brand Women Accessories - Fashion (Multi-Platform Diversification)

TikTok Ads Breakthrough (2025):

  • ROAS: 11.32 (Desember 2025) — outperform Shopee Ads significantly
  • Ads cost ratio: 8.75% (very efficient, below 10% threshold)
  • Peak performance: ROAS 14.72 (Oktober 2025)
  • Consistent high performance sepanjang tahun

Multi-Channel Strategy:

  • Overall ROAS all channels: 8.13
  • Shopee Ads: ROAS 6.86 (market share jenuh, competition tinggi)
  • TikTok Ads: ROAS 11.32 (fresh audience, less saturated)
  • Budget allocation lebih tinggi ke TikTok (better ROI)

Key Insight: Channel diversification mencegah market saturation. Ketika Shopee market jenuh, TikTok jadi growth engine baru. Multi-platform strategy = sustainable growth without burning margin.

Brand FMCG (2 Years Handle: 2024-2025)

TikTok Ads: From Zero to Hero

  • Jan-Feb 2024: TikTok Ads = 0 (belum mulai)
  • Maret 2024: Mulai testing — Rp1.1 juta ads (28.91% cost, learning phase)
  • Juni 2025: Scale up — Rp25.5 juta ads (10.98% cost)
  • Oktober 2025: Optimized — Rp16.9 juta ads (11.54% cost, sustainable)

Overall Growth (Shopee + TikTok):

  • Jan 2024: Total GMV Rp74.9 juta (ads cost 4.42%)
  • Oktober 2025: Total GMV Rp449.9 juta (ads cost 10.80%)
  • Growth: 6x dalam 22 bulan (Jan 2024 → Okt 2025)
  • TikTok contribution: dari 0% → major revenue driver

Ads Efficiency Journey:

  • Early TikTok (Maret-Mei 2024): 28-52% ads cost (testing & learning)
  • Mid 2025 (Juni-Agustus): 11-17% ads cost (optimization phase)
  • Oktober 2025: 10.80% ads cost (efficient & sustainable)
  • Trend: Ads efficiency improve sambil GMV scale 6x

Key Insight: TikTok Ads exponential growth dari 0 → Rp16.9 juta/month. Learning curve: start high cost (28-52%), optimize ke 10-11%. Proof bahwa new channel butuh testing phase, tapi hasil jangka panjang worth it — GMV 6x growth dengan ads cost tetap efficient.

Brand Herbal (3-Year Partnership: 2023-2025)

Marketing Efficiency Journey (3 Years):

  • 2023 (Year 1): ROAS 7-9x, ads cost 11-14% (learning & baseline phase)
  • 2024 (Year 2): ROAS 14-19x, ads cost 5-7% (optimization breakthrough)
  • 2025 (Year 3): ROAS 15-16x, ads cost 6-7% (sustained high efficiency)
  • Improvement: Ads cost turun 40%+ (dari 12% → 6-7%)

Peak Performance Highlights:

  • September 2024: ROAS 18.46, ads cost 5.42% (best month)
  • November 2024: ROAS 19.17, ads cost 5.22% (record-breaking)
  • Consistently maintained ROAS 14-19x throughout 2024
  • GMV stable 280-340 juta/bulan dengan ads cost makin efisien

Annual Performance Comparison:

  • 2023: Total GMV Rp3.89 miliar, avg ads cost 12%
  • 2024: Total GMV Rp3.48 miliar, avg ads cost 7% (efficiency +40%!)
  • 2025 (Q1): GMV maintained, ads cost 6-7% (sustained performance)

Key Insight: Long-term partnership = learning curve yang worth it. Year 1 fokus baseline & testing (ads 11-14%). Year 2 breakthrough optimization (ads 5-7%, ROAS 14-19x). Year 3 sustained efficiency. GMV tetap stabil bahkan sedikit turun, tapi profitability naik drastis karena marketing cost turun 40%+. Proof: efficiency > volume burning.

Ini bukan hasil instant. Tapi progress yang terukur, sustainable, dan profitable setiap bulannya.

What's Included in Growth Partnership

Full e-commerce optimization. Multi-platform execution. Weekly insights.

🎯 Multi-Platform Ads

Shopee Ads (GMV Max + CPAS), TikTok Ads, Meta Ads. Budget allocation optimal across platforms.

📊 Dashboard Optimization

Shopee Ads dashboard optimization, voucher strategy, product review management.

📈 Campaign Planning

Strategic campaign planning & execution. Data-driven, not guesswork.

💡 Insight Analysis

Weekly insights dari performance data. Actionable recommendations, bukan raw numbers.

📋 Weekly Reporting

Transparent weekly report. GMV, ROAS, CAC, AOV — semua tracked.

💬 Direct Communication

WhatsApp group + monthly meeting. Fast response, no bureaucracy.

What You Get:

  • Multi-Platform Expertise
    Shopee Ads (GMV Max + CPAS), TikTok Ads, Meta Ads. Cross-platform optimization.
  • Weekly Report + Insight
    Transparent metrics. Actionable recommendations. No vanity numbers.
  • Monthly Strategic Meeting
    Review performance, adjust strategy, plan next month.
  • WhatsApp Group Support
    Fast communication. Questions answered dalam 24 jam (working days).
  • Baseline GMV Framework
    Established baseline untuk trial & error yang aman. Data-driven adjustments.
  • Campaign Planning & Execution
    Strategic planning dengan professional execution team.

Proven Results Across 6 Niches

>30M GMV generated from 20 brands in 1 year. Average ROAS 8-10x (not best case).

📊 Niches with Proven Track Record:

  • Fashion — Apparel, accessories, footwear
  • Skincare & Beauty — Cosmetics, skincare, personal care
  • Home & Supplies — Home decor, furniture, kitchen
  • Stationery & Books — Office supplies, books, educational
  • F&B — Food & beverage, snacks, health supplements
  • Open to Other Niches — Discuss your category (minimum GMV 100 juta/bulan)

Deep niche expertise = Omar tahu customer behavior, competitor landscape, proven playbook per category.

Kualifikasi Brand Partner

✅ Minimum Requirements:

• GMV minimal 100 juta/bulan (indicator product-market fit)

• Ad budget minimal 5 juta/bulan (untuk implementasi strategy)

• Access ke dashboard (Shopee Seller Center, TikTok Shop, Ads Manager)

• Minimum commitment 3 bulan (untuk execution & optimization)

• Ready untuk data-driven approach (bukan "feeling" atau "creative" aja)

Kenapa ada requirement ini?

GMV 100 juta/bulan = proven product-market fit. Budget 5 juta/bulan = cukup untuk test & scale strategy. 3 bulan commitment = waktu untuk optimize & deliver results.

Growth Partnership untuk brand yang ready to scale, bukan startup yang masih cari product-market fit.

Partnership Ini Untuk Brand Seperti Apa?

✅ Cocok untuk Brand yang:

GMV 100 juta/bulan atau lebih — proven product-market fit

Mau scale dengan cara yang sustainable — bukan burn budget

Butuh founder-led execution — bukan junior team treatment

Performance-driven mindset — GMV & ROAS matter, bukan impressions

Siap invest ad budget 5 juta/bulan minimum untuk implementasi

Open untuk data-driven recommendations & optimization

Ready to Scale Your Brand?

Limited slots: Max 8 brands/bulan.

Apply sekarang untuk partnership consultation.

Apply for Growth Partnership

Response time: 24-48 jam (working days)

Boutique Agency. Founder-Led. Results-Driven.

Your brand deserve boutique attention dengan focus on sustainable growth.

Performance marketing yang fokus ke new customer acquisition & scalable ROAS, bukan vanity metrics.

Let's grow together.